Xtream Global Link Search Engine Marketing article

Link Marketing = Search Engines

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While Email marketing is geared for HUMAN EYES, Link Marketing targets the SEARCH ENGINES. Studies show upwards to 80% of all Internet sales and sign ups come as a result of a key word search. Key words can relate to products and the biz ops associated with them like max gxl, ethos for earth, ethos fr, or pay per play for example or affiliate programs like xtreamglobal.

The goal is to hit that first page of results when someone makes a search. Search Engines factor three major elements into their ranking and rating of a website:

* Optimization:

Optimization involves setting up your website so that the Engines can easily add information to their databases as well as adding items which Engines find attractive. Key elements of Optimization involve having Descriptions and Keywords in place and in the format the Engines need. Other elements can include what is called 'Content', usually articles that change frequently. This area is for people who have control over their site - like a Blog for example. Affiliates do not have control over this area usually.

* Popularity:

Engines are constantly indexing websites. As they do, they record any other website liinks they find on the page they are indexing. They add them to their database and count the number of times your site appears as a link on another page.

* Traffic:

Traffic is simply visitors to your website. Visitors can be either people or the Search Engines. Both are vital for achieving good Search Engine ranking.

Two distinct types of traffic:

* Visitors:

Engines record how many visitors land on your site aka hits. For example, when a person clicks on the link in your email to go sign up for a Voucher, that creates a hit to your site which equals traffic. An effective way to generate hits is by placing your links on Traffic Exchanges. As your site rotates on the surf, hits are created just as if a person actually landed on your site. Another venue good for traffic is the Alexa Rank Enhancer which creates hits from your own computer.

* Search Engine:

Engines send out Bots to visit websites whenever certain activities alert them. For example, publishing a Blog will send most of the Major Engines over to investigate. Posting links to FFA boards will attract some Engines like Yahoo and MSN. Posting your link on a website with a good PR rate will also attract some of the major Engines.

There are internet advertising specialties which assist the online marketer Get On The Map with the Engines as well as tools to help everyone - from the beginner with limited