What is Marketing?
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Sometimes Marketing can mean selling. There are many companies which offer goods and services through distributorship - sometimes referred to as Network Marketing - as well as companies who offer unique online services like WinOffice. Other people own their own companies and businesses and have their own products or services to sell.
Marketing also means INTRODUCING people to venues or opportunities. Besides selling products or services, many of the companies you embrace also have affiliate or distributorship opportunities. The goal of these programs is to build your own team of affiliates which then sell or recruit for you. You INTRODUCE them to the business aspect of providing those goods and services. They in turn introduce others to the business as your affiliate member.
Network Marketing especially embraces the principle of introducing people to the opportunity attached to their product. Distributors sell product through their distributorship as opposed to a typical store front. Their focus is on recruiting other Distributors who buy product for themselves and to resell. As well as selling product, they will then go on to recruit others who will buy and sell the product as well. These new recruits will also go on to recruit others, thus constantly increasing their team (Downline).
Network marketers rely on people. As many top marketers will tell you, there are basically 3 types of people:
* The ones you know
* The ones you don't
* The ones you will get to know
Marketing relies on advertising: Reaching out to the ones you don't know is vital to a healthy business. Crucial to this is advertising. You simply must get the word out, especially to those who don't know about your product, your business and your opportunity.
Offline, the typical network marketer relies on many things: word of mouth, business cards, flyers, advertisement in your local newspapers and other print medium, telephone listings, and even possibly radio and television ads. You use these tools to gather what we call leads - or people interested in your product or business. This is the first step towards turning that person you don't know into one you do.
Once you obtain a lead, (someone you did not know) you then need to have personal contact with them to 'qualify' them. This is a process in which you find out if that person will become someone you will know, and most important, if that person will become part of your team and a fellow business owner. Part of qualifying involves:
* Finding out if they are interested in your product.
* Getting more information to them to make a decision.
* Finding out if they are interested in becoming an affiliate or distributor themselves.
* Getting them in contact with your upline and other support members in your organization to help the person make a decision.
* Finding out if they can invest in the necessary effort they need to commit to building their own business.
This involves personal contact and interaction with your lead. Offline, people use several traditional means for personal contact:
* The telephone
* In home, restaurant or business office meeting
It is important to use personal contact to give the person more information about the product and business. Follow up initial contact with more contact - this time involving company reps, your upline team and other support members. The bottom-line is simple: you need people to succeed. You find people who want to succeed. You offer them a product, a company, a business and a support team to succeed. Together you obtain success.
Note this fact: offline your reach is limited to your physical area. You need to reach out to people. You do so with your local, area, or regional advertising resources. You connect with people via telephone. You meet people within your geographic area. Effective as all this is - you are limited by your physical location and ability to move within that location.
Enter the Internet:
Nothing in Network Marketing changes on the Internet. All the basic principles above remain the same. What changes, however, is your REACH.
Powered by Xtream Marketing 2004 - 2009
Using advertising specialties that are unique to the Internet you can reach people you never would have met otherwise from all over the globe, extending your reach well beyond your home town or local area. While some venues are similar to offline publications like online classified ad boards, there are many venues which have no offline counterpart really. Safelists, safeadlists and traffic exchanges are good examples of this.
You can then connect with your leads in online Conference Rooms and through internet phone services. In other words, you do EXACTLY what has proven to be so successful offline using traditional methods, only you use Internet resources instead.
Now, instead of your reach being limited to your immediate area, through your internet ads your reach extends to Canada, England, Germany, Australia, New Zealand, China, South Africa, and across the globe! Your Leads are now international Leads instead of being local area ones.
Using the Internet, you can then go to an online Conference Room and in Webinars to meet and discuss your businesses with your prospects and teams. You and your teams can receive product training, and online marketing support without ever leaving your computer. You can even contact virtually anyone who has a computer and internet telephone access. All this is powerful stuff to assist you in furthering your business.
Where do you start?:
Whether selling a product or introducing someone to a program, you need online marketing resources. You need to be able to place ads to attract people to your business. Then, ou need to know how to contact and qualify people into your business or businesses. After that, you need a support team to assist you in developing your business.
This is the purpose of Xtream Global Marketing Resource Center. You not only receive necessary online advertising resources which work well for hundreds of thousands of Network Marketers, but we show you HOW and WHY to use these tools. Then, our team supports you through 3-way calls, Conference room training and seminars, and many other ways - all designed to help YOU succeed. .
We put it all together for you - resources, training, direction. To get you started in the Lead Generation Process, we have this introduction followed by two core courses: Email Marketing and Link (or Search Engine Marketing).